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Fast & Furious

buy better fast fashion less is more retail textile waste

Fast & Furious

Fast fashion is a contemporary term used by fashion retailers to express the ability of designs to move quickly from catwalk to shop floor to capture current fashion trends.Owing to the instant coverage of fashion and street style online, retailers must respond quickly to changing fashion trends, which now take place in weeks, instead of months. Where once it took six months for a product to go from cutting room to shop floor, this time has been slashed to as little as two weeks. This increase in productivity is causing serious consequences for the environment - textile waste is piling...

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